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- Brand: Oxford University Press
- Sku: SK613136UK
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About the book:
Publisher: Oxford University Press
Author(s): Loykie Lominé, Martin Muchena, Robert A. Pierce
Place of Publication: United Kingdom
Pages: 428
Edition: 2022
Language: English
Size: 31 Mb
Content:
Introduction iv
Introduction to concepts v
Introduction to the Business Management toolkit vii
Introduction to Theory of Knowledge (TOK) x
Introduction to inquiry xii
Unit 1: Introduction to business management
1.1 What is a business? 1
1.2 Types of business entities 14
1.3 Business objectives 34
1.4 Stakeholders 52
1.5 Growth and evolution 59
1.6 Multinational companies (MNCs) 76
Unit 2: Human resource management
2.1 Introduction to human resource management 80
2.2 Organizational structure 94
2.3 Leadership and management 102
2.4 Motivation and demotivation 111
2.5 Organizational (corporate) culture (HL only) 131
2.6 Communication 139
2.7 Industrial/employee relations (HL only) 144
Unit 3: Finance and accounts
3.1 Introduction to finance 149
3.2 Sources of finance 152
3.3 Costs and revenues 166
3.4 Final accounts 170
3.5 Profitability and liquidity ratio analysis 187
3.6 Efficiency ratio analysis (HL only) 194
3.7 Cash flow 202
3.8 Investment appraisal 210
3.9 Budgets (HL only) 219
Unit 4: Marketing
4.1 Introduction to marketing 227
4.2 Marketing planning 235
4.3 Sales forecasting (HL only) 251
4.4 Market research 256
4.5 The seven Ps of the marketing mix 270
4.6 International marketing (HL only) 308
Unit 5: Operations management
5.1 Introduction to operations
management 313
5.2 Operations methods 320
5.3 Lean production and quality management (HL only) 327
5.4 Location 338
5.5 Break-even analysis 349
5.6 Production planning (HL only) 362
5.7 Crisis management and contingency planning (HL only) 374
5.8 Research and development (HL only) 378
5.9 Management information systems (HL only) 385
Unit 6: Assessment
External Assessment 396
Internal Assessment 403
Index 407
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