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- Brand: Hodder Education
- Sku: SK68873UK
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About the book:
Publisher: Hodder Education
Author (s): Kevin Wells
Pages: 205
Edition: 2022
Language: English
Size: 2 Mb
Content
Exam breakdown
Unit R093: Creative iMedia in the media industry
Topic area 1: The media industry
1.1 Media industry sectors and products
Types of products produced and used in different sectors
How sectors are evolving
Products and their sectors
1.2 Job roles in the media industry
Creative roles
Technical roles
Senior roles
Where job roles fit into the production processes
Topic area 2: Factors influencing product design
2.1 How style, content and layout are linked to the purpose
Purpose of a media product
Style, content and layout
2.2 Client requirements and how they are defined
Client requirements
Client brief formats
2.3 Audience demographics and segmentation
Categories of audience segmentation
Audience segmentation: reasons and benefits
Influence on the design and production of media products
2.4 Research methods, sources and types of data
Primary and secondary sources
Quantitative and qualitative data
2.5 Media codes used to convey meaning, create impact and/or
engage audiences
Media codes
Ways that meaning, impact and/or engagement are created
Topic area 3: Pre-production planning
3.1 Work planning
Components of workplans
Purposes and advantages of workplans
3.2 Documents used to support ideas generation
Mind map
Mood board
3.3 Documents used to design and plan media products
Asset log
Flowchart
Script
Storyboard
Visualisation diagram
Wireframe layout
3.4 The legal issues that affect media
Legal considerations to protect individuals
Intellectual property rights
Regulation, certification and classification
Health and safety
Topic area 4: Distribution considerations
4.1 Distribution platforms and media to reach audiences
Online distribution platforms
Physical distribution platforms
Physical media distribution
4.2 Properties and formats of media files
Image Files
Audio files
Moving image files
File compression
Answers to ‘Check your understanding’ questions
Answers to ‘Now test yourself’ questions
Answers to exam-style questions
Glossary
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