£0
- Brand: Hodder Education
- Sku: SK454265UK
- Availability: In Stock
✔️Immediate download
✔️Highlighting, editing, saving and printing are available
✔️The same content as in a hardcover book
✔️Search for words within the text
✔️For any PDF file viewers and devices
How to download
Register on this website and pay for your selected book.
After you have paid, go to "My Account"-"Downloads" section. There you will see a PDF file. Download and open it. It contains a link to download your book. Click on the link and download your book.
You can send us a message that you want to receive the book to your e-mail, and a link to download the book will also be sent to your e-mail.
About the book:
Publisher: Hodder Education
Author (s): Tess Bayley & Leanna Oliver
Pages: 148
Edition: 2022
Language: English
Size: 40 Mb
Content:
How to use this book iv
Introduction v
Unit R067 Enterprise and marketing concepts 1
Topic area 1: Characteristics, risk and reward for enterprise 2
Topic area 2: Market research to target a specific customer 11
Topic area 3: What makes a product financially viable 23
Topic area 4: Creating a marketing mix to support a product 31
Topic area 5: Factors to consider when starting up and running an enterprise 61
Unit R068: Design a business proposal 75
Topic area 1 : Market research 76
Topic area 2: How to identify a customer profile 94
Topic area 3: Develop a product proposal 99
Topic area 4: Review whether a business proposal is financially viable 112
Topic area 5: Review the likely success of the business proposal 124
Unit R069: Market and pitch a business proposal 138
Topic area 1 : Develop a brand identity to target a specific customer profile 139
Topic area 2: Create a promotional campaign for a brand and product 156
Topic area 3: Plan and pitch a proposal 165
Topic area 4: Review a brand proposal, promotional campaign and professional pitch 181
Glossary 190
Index 193