Cambridge National Level 1/Level 2 in Enterprise and Marketing 2nd Edition 2022 (PDF)

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About the book:

Publisher: Hodder Education
Author (s): Tess Bayley & Leanna Oliver
Pages: 148
Edition: 2022
Language: English
Size: 40 Mb


Content:

How to use this book iv
Introduction v
Unit R067 Enterprise and marketing concepts 1
Topic area 1: Characteristics, risk and reward for enterprise 2
Topic area 2: Market research to target a specific customer 11
Topic area 3: What makes a product financially viable 23
Topic area 4: Creating a marketing mix to support a product 31
Topic area 5: Factors to consider when starting up and running an enterprise 61
Unit R068: Design a business proposal 75
Topic area 1 : Market research 76
Topic area 2: How to identify a customer profile 94
Topic area 3: Develop a product proposal 99
Topic area 4: Review whether a business proposal is financially viable 112
Topic area 5: Review the likely success of the business proposal 124
Unit R069: Market and pitch a business proposal 138
Topic area 1 : Develop a brand identity to target a specific customer profile 139
Topic area 2: Create a promotional campaign for a brand and product 156
Topic area 3: Plan and pitch a proposal 165
Topic area 4: Review a brand proposal, promotional campaign and professional pitch 181
Glossary 190
Index 193

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