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- About the book:
Publisher: Hodder Education
Author (s): Tess Bayley & Leanna Oliver
Size: 6 Mb
The textbook "Cambridge National Level 1/Level 2 in Enterprise and Marketing 2nd Edition 2022" is a comprehensive educational resource tailored for students studying the Cambridge National qualification in Enterprise and Marketing at both Level 1 and Level 2.
Here's what you can expect from this textbook:
Core Concepts of Enterprise and Marketing: The textbook covers fundamental concepts related to entrepreneurship, business operations, and marketing strategies. It explores the principles of setting up and running a business, understanding market needs, and developing effective marketing plans.
Real-World Application: The content emphasizes the practical application of business and marketing concepts. Students can expect to find real-life case studies, examples, and scenarios that illustrate how theoretical knowledge is implemented in actual business settings. This approach helps students bridge the gap between theory and practice.
Comprehensive Coverage: The textbook provides in-depth coverage of key topics, including market research, branding, promotional strategies, financial planning, and business ethics. It equips students with a well-rounded understanding of the various aspects of enterprise and marketing, preparing them for real-world challenges in the business environment.
Assessment Preparation: Given that it is specifically tailored for a Cambridge National qualification, the textbook includes practice assessments, sample exam questions, and guidance on exam techniques. This feature helps students prepare effectively for their assessments, ensuring they are familiar with the exam format and can approach questions confidently.
Updated Content (2nd Edition, 2022): As the second edition released in 2022, the textbook incorporates the latest industry trends, technological advancements, and changes in business and marketing practices. It ensures that students are learning from the most current and relevant information available.
Digital and Technological Integration: The textbook features content related to digital marketing, e-commerce, and the use of technology in modern business practices. This reflects the evolving landscape of the business world and prepares students for the digital aspects of entrepreneurship and marketing.
Student-Friendly Format: The book includes engaging visuals, charts, and activities to enhance the learning experience. Clear explanations, diagrams, and interactive elements make complex concepts more accessible to students, facilitating effective learning and retention.
In summary, the "Cambridge National Level 1/Level 2 in Enterprise and Marketing 2nd Edition 2022" textbook is a comprehensive and up-to-date resource designed to prepare students for success in the field of entrepreneurship and marketing. It covers essential topics, offers practical applications, and provides resources for effective exam preparation, making it an invaluable tool for students pursuing this qualification.