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- Brand: Hodder Education
- Sku: KS661144894VUK
- Availability: In Stock
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About the book:
Edition: 2016;
Pages: 364;
Author: Tess Bayley, Karen Tullett, Dianne Wainwright and Leanna Oliver;
Publisher: Hodder Education;
Language: English;
Size: 119 Mb;
Content:
About this book
Using this book
Acknowledgments
Unit 1 The business environment
Unit 2 Working in business
Unit 3 Business decisions
Unit 4 Customer and communication
Unit 5 Marketing and market research
Unit 6 Marketing strategy
Unit 8 Project management
Unit 10 Marketing campaign
Unit 11 Accounting concepts
Unit 12 Financial accounting
Unit 13 Management accounting
Unit 15 Change management
Unit 16 Principles of project management
Unit 17 Responsible business practices
Unit 20 Business events
Unit 22 Delivering a business project
Glossary
Index